5 Marketing Tactics that are Trending in PI

Marketing can be a challenge for law firms in general, but with personal injury cases, the problems are multiplied. Of course, you need to get the word out, so you can help as many injured individuals as possible. But you must stay compliant with the code of ethics—and achieve this while competing against big firms with massive budgets.

That’s a considerable challenge but not an insurmountable one. With imagination and creativity, there are many ways you can generate a steady stream of new client inquiries.

Advertising Strategies that Work

In today’s world, there are many ways to reach potential clients who need help. Digital marketing has revolutionized the way marketing is done and created exciting new opportunities. However, it’s not the only game in town.

There are many simple tactics you can implement to contact your potential audience and encourage engagement. Implement these tactics to reach out effectively to those who may require your services.

Market on TikTok

Campaigns on this video-sharing platform can be much cheaper than Facebook or Instagram marketing. If you create engaging content, you have a real opportunity to go viral, too. It’s a great way to compete effectively with the big firms and their huge marketing budgets.

A Bar Graph Showing Social Media Ads Cost Per Click & Per Mille. Tiktok at 1 per click, 6 per mille. Facebook at .9 per click, 7.2 per mille, Instagram at 3.4 per click, 7.8 per mille, Twitter at .3 per click, 6.5 per mille. Pinterest at 1.5 per click, 3.5 per mille. LinkedIn at 5.3 per click, 6.5 per mille.

Offer client transportation

Partner with a specialist transportation company like Compliant Clients to offer transportation services at no upfront cost. That solves a big problem for many clients (and gives you a compelling differentiator to market on your website.)

Many clients miss appointments because they don’t have access to a vehicle, get let down by public transport, or struggle to finance the costs. So when rides are scheduled for them, satisfaction levels go through the roof. Best of all, this can be done on lien, so neither you nor your clients are out of p

Here are some TikTok marketing strategies that are proven to work:

  1. Begin your video with a strong hook: Grab the viewers’ attention in the first three seconds before they swipe to the next one.
  2. Keep your videos short: Videos should be short and punchy, getting your point across quickly before viewers get bored.
  3. Add strong calls to action: At the end of the video, tell people what to do next, whether it’s choosing to follow you or visiting your website.
  4. Post at the right time: Find out when your audience will most likely be online and post your TikToks accordingly.
  5. Use hashtags: People find content by hashtags, so be sure to add the most popular relevant hashtags.
  6. Use trending music: Sounds on TikTok are like hashtags, so choosing popular sounds can help more people discover your content.
  7. Master storytelling: Human beings are wired to love stories, so you make good use of them in your videos.
  8. Cross-promote on other platforms: Once you’ve created your content, get maximum mileage by also posting them as Instagram Reels and YouTube Shorts.
  9. Encourage interaction: The more people engage, the better your videos will do. So encourage people to comment and share.
  10. Hop on trends: A video on a trending topic can go viral quickly, so look for opportunities to leverage what’s popular right now.

Take Online calls

Make it easy for clients to contact you by inviting calls on Facetime and Instagram (new!) or chatting on platforms such as WhatsApp. Your engagement rate will be much higher than with a conventional phone number (especially one answered by a virtual receptionist.)

In today’s world, most people make few old-school phone calls, yet most PI lawyers are still phone-first in their marketing. If you offer alternatives that prospective clients are more comfortable with, the barrier to communication drops considerably. And good marketing is all about good communication.

Triage legal questions

We’ve heard of many PI lawyers getting great results by acting as the first point of contact for all legal questions, from family law to criminal defense. They then refer clients to the appropriate attorneys to help build their network—and yours.

This is a win-win scenario for both attorneys and clients. Everyone gets the connection you need, plus you stand out as the connector who made it all happen. This can also lead to ideas for new website content.

Leverage word-of-mouth

You’re undoubtedly already working to stay in touch with clients and sending them modest gifts on settlement. But you can go the extra mile by recording custom videos. It only takes a moment but makes clients feel special. Your efforts will be rewarded when clients start recommending your services to friends and family.

This is more meaningful than simply sending them a birthday greeting like everyone else. By taking the time to create even a short, customized video, you stand out as someone who really cares.

The Easy Way to Go the Extra Mile

All of the above tactics work well. But they work even better if your client support clients stands head and shoulders above the rest. One way to achieve that is to work with Compliant Clients to offer transportation and pharmacy services.

We’ll schedule rides, arrange medications, and keep people on track with their care plans. Better still, we do everything on lien, leaving you free to focus on getting better case outcomes.

The personal injury law firms we work with get fantastic feedback. Clients love not having to worry about transportation or pharmacy issues.

We’d love to delight your clients, too, so they spread the word about your exceptional service. To find out more, contact us today and discover how easy it is to get started.